Understanding your Customer’s Buying Decision Process
Have you ever thought about what runs through your brain before you buy something? Could your customers go through the same train of thought? Understanding the decision process could help your business!
Before you can even consider buying something, you need to know it exists, right? Awareness is essential in business and life in general. If people must learn that your business exists, how can they become your customers?
Think about yourself; knowing something exists doesn’t mean you want it. We require it to pique our interest. Being intrigued by something doesn’t result in a commitment, we might add it to our “Maybe List”
To ensure our salons are more than a maybe, we must create a sought-after experience. Once customers desire us, we’ve almost won the game.
Think about everything you desire. You don’t have it all, so why not? We have to take that final step- Action. There are so many distractions in life. As business owners, we must help our potential customers finalize their decision to join us!
Are you rethinking your past purchases and recognizing the pattern?
- AWARENESS
- INTEREST
- DESIRE
- ACTION
I hope you understand where your marketing efforts should be focused. We’ve always known we need to get our name out there. Now we know the steps to take after we’ve been seen!