As if it isn’t enough to come up with a great idea for your salon, you have to present it in an appealing way that moves people.
Who decides what is appealing to the eye? If your favorite color is pink, can’t all your marketing efforts be chromatic shades of pink? As my salon’s retail buyer, I learned a long time ago that only some people love what you love. I learned to buy lavender candles instead of my preferred vanilla. I may have only carried vanilla for a short period, but I quickly learned that people who didn’t like vanilla preferred lavender or rose, which I personally detest. The point is you may do whatever you want as the owner, but if your goal is to reach a larger audience you must take others into consideration.
Not only do you need to consider your clients when designing, such as Does everyone love pink, like you? You also have to “follow the rules.” While some may say “rules were made to be broken,” others would say following the principles and elements of design are essential.
Is your design balanced? Do your colors work together? How many fonts are you using, and do they mesh well? These details of design trace back to Westley Dow’s in the late 18th century. Many artists after Dow have elaborated, but we seem to give him most of the credit for today’s rules.
As with everything, nothing works for everyone, but as a general rule of thumb, most people will prefer your designs when you adhere to the rules. As always, I encourage you to be unique and true to yourself. If you’re going to break some of the rules, make it a conscious, knowledgeable decision!