Is Beauty in the of the eye Beholder?
As if it isn’t enough to come up with a great idea for your salon, you have to present it in an appealing way that… Read More »Is Beauty in the of the eye Beholder?
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What do you want?
Website Journey Why do you have a website? Nowadays, every company should have one, but what is your salon using the site for? Are you… Read More »What do you want?
Who has the remote?
Marketing Channels Word of mouth will always be the best form of advertising, but what other ways can we bring new customers into our salon… Read More »Who has the remote?
Eeny,Meeny,Miny, Moe!
Understanding your Customer’s Buying Decision Process Have you ever thought about what runs through your brain before you buy something? Could your customers go through… Read More »Eeny,Meeny,Miny, Moe!
E.T. Phone Home
How are you reaching your customers? I’ve had to accept snail mail is not the most efficient way to communicate despite my love for pen… Read More »E.T. Phone Home
Do you see what I see?
Are you utilizing your data? By now, almost all of us are using salon software. Even if you’re still using a manual book, you’re constantly… Read More »Do you see what I see?
Connect the dots
Data Points vs Data Insight What can you do with all the data you’ve collected? On its own, each piece might seem worthless or simply… Read More »Connect the dots
It doesn’t have to be a Gamble!
Experimental Research What if I told you, it’s not luck of the draw? Some of your common practices are Experimental Research and you probably don’t… Read More »It doesn’t have to be a Gamble!
How Many customers do YOU really have?
DATA CLEANING We’ve all done it, scheduled one of our regular guests family members, or friends without their own identity. It’s easier than asking for… Read More »How Many customers do YOU really have?
SURVEY SAYS
Getting the Answers How do you make decisions in your salon? Sales reports, personal opinions, staff suggestions, and hopefully customer reviews. What do you do… Read More »SURVEY SAYS
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