There are salons & spas on every corner. Be proud of your company, by making choices that make sense for those who you want as a customer. Be authentic! Stay true to our values.
I do not believe in cosmetic injectable treatments, so I do not offer them on
my menu. I do believe in amazing customer service, so if a guest asks me for injectables I will give them the numbers of three of the best doctors I
know. If you are an advocate for the environment, your shelves should be
filled with organic products & have a recycling program.
Be consistent with your choices, so your customers know what they are going to get.
Are you always going to have free wine? Is there going to be instrumental music or rain sounds? Will your staff wear uniforms?
Once you, the owner, have decided what’s important it is imperative that your entire company understands your concept. Everyone must be singing the same song. When there is harmony, there is a vibe and that positive energy will bring return customers.