Picture this: I’m the proud owner of a 45-year-old salon, now armed with a vision to revamp our existence, using Miyazaki’s Distribution Approach as my secret weapon. No capes or wands, just a savvy business owner ready to make some marketing magic happen.
Miyazaki’s Distribution Approach to Marketing Exchange focuses on creating value for both customers, which my salon refers to as ‘guests’ and businesses, by optimizing the distribution of products or services. This approach emphasizes the importance of efficient distribution channels and considers the overall consumer experience. Applying this approach to the beauty industry involves considering various aspects, such as distribution channels, customer experience, and product accessibility. Here’s how I’ve applied Miyazaki’s Distribution Approach to my salon!
I started our journey by examining our opportunities for a multidimensional beauty space. Think physical salon, online presence, social media vibes, and a slick mobile app—a one-stop-shop for all things beauty. We need our guests to feel the same glam whether they click through our website or walk through our salon doors.
Next, I dove into the data game. With a sprinkle of tech, we’ve upgraded our services and recommendations to be custom-tailored. There are no generic treatments here! We’ve always been about that personal touch, but now my software allows me to take it up a notch. Guests love having their specific wax combo named after them, and I love pulling reports to show me who is overdue for a visit. Awareness is critical, which led to the strengthening of our online game. We’ve given our guests the power to shop with a tap and reserve their beauty desires at all hours, and we have a winning combo.
But my salon isn’t just about looking good; we want to do good, too. Sustainability is more than a buzzword; it’s a necessity. I’ve worked hard to find eco-friendly, cruelty-free, and responsibly sourced products. Everyone loves it when looking fabulous doesn’t mean compromising on values.
Education is our key focus for this year. We’ve become the go-to source for beauty knowledge through monthly training sessions from our various vendors, our recently launched blog, and our #FAQFridays social media post. Informed guests become loyal guests, and that’s just good business sense.
Feedback is our compass. We listen, learn, and evolve daily! Every review is a nugget of gold, helping us fine-tune our marketing strategies and improve the overall experience.
And there you have it – a beauty business thriving in the real world, using Miyazaki’s approach to distribution as our playbook. There is no fairy dust, just a mix of savvy marketing, customer-centric strategies, and a dash of fun. Welcome to the real-life beauty adventure!