Experimenting with your marketing communication
We are all one, but we are not the same. Thank goodness or the world would be boring. The only downside to all of our diversity; HOW DO WE REACH EVERYONE WITH ONE MESSAGE?
We may need to try a few messages, a couple of different types of ways until we find the sweet spot that resonates with “our people”
If life were predictable it would cease to be life, and be without flavor.
Eleanor Roosevelt
Here are a few other ways to TEST YOUR COMMUNICATION
- Timing: When are you presenting your content? Morning, night, mid-day?
- Location: Where do you receive the most traffic? Maybe try a new platform
- Format: Are you using sound? Video? GIF?
- Content: Do you need to test out different verbiage?