Website Journey
Why do you have a website? Nowadays, every company should have one, but what is your salon using the site for? Are you making the website work for you? What would you like your customers to do when visiting your site?
Over the years, my salon’s site has served as an online brochure, but through numerous upgrades, it now offers a few options for the customers to take action. I’ve added an ONLINE BOOKING button and the option to purchase gift cards.
A good call to action nudges the consumer to do what we want from them. They should be used on all your marketing efforts, not just your website. This blog from mya gives us some great ideas to nudge effectively.
We all want to have an informative website that allows customers to experience our vibe and learn what we can do for them. When we add opportunities for the consumer to do something other than browse, we add value to our site for our customers and our business.