Marketing Channels
Word of mouth will always be the best form of advertising, but what other ways can we bring new customers into our salon and maintain them?
As a small business owner, I customize my efforts as much as possible. While everyone receives the same weekly blast and sees identical social media posts, I communicate with individuals one-on-one as often as needed.
Are you advertising on social media? Do you run print ads in your local newspaper or digital ads in a popular blog? People fit into different models, which is why many marketing channels exist. It’s essential to know how you won over your current customers to enable you to find more!
Does your salon sponsor any of your local schools’ sports teams? Do you have events inviting regular customers to introduce their friends to your salon? We used to, but we needed more ROI. Now we offer donation baskets to our philanthropic guests. silent auction galas.
According to an article on AHREF’s blog, the top marketing channels have pros and cons. Even without the blog, we should know every channel is a test until proven worthy. That being said, only you can determine its worthiness.
Social Media may win over many of your clientele, but how many ANTIs do you know? How do you reach them?
This article made you think a little and inspired you to be more creative in approaching new customers. Remember there are many tools, aka marketing channels, to help you. Using multiple channels will help you reach a variety of people. Finally, only you can determine if the channel is achieving your goals!