Qualitative & Quantitative Research When doing research in your salon, sometimes you need to know how products sold, while other times you need to know… Read More »It’s not the quantity it’s the quality; Maybe it’s both!
MARKET RESEARCH Are you wondering what your salon needs marketing research for? What if I told you it’s already part of your routine? I’m just… Read More »Duck, Duck, Goose!
A SALON GUIDE TO CLIENT LOYALTY Read this blog for examples of what this means in the salon! Your reputation is all you have in… Read More »Building trust
If your business is young and new, hopefully, you established your core values, instilled your mission statement in your team, and defined what you want… Read More »What are we doing here?
Is it a waste? Every time I convince myself I’m wasting my time posting on “the gram” and Facebook, someone will DM me or call… Read More »Social Media
Experimenting with your marketing communication We are all one, but we are not the same. Thank goodness or the world would be boring. The only… Read More »Try Try Again
How to build client loyalty Before we begin I must confess, I was blessed to walk into a 20-year-old business when I began in the… Read More »They like me, they really like me
…. While marketing to a particular race may gain some movement in your campaign, if you use cliches it could backfire. There is a fine… Read More »Do you think you know me?!?!
BUILDING YOUR WEBSITE A well-thought-out website reads like a good book. We want to make sure your “chapters” are in order, allowing the site to… Read More »You bought a domain, what’s next?
Checklist for Guest Satisfaction While it may seem obvious we need to keep our guests happy, sometimes how to do that is daunting. It takes… Read More »Good Vibes Only