What is your salon known for? Do you have a loyal clientele? Are you providing a consistent customer experience? All of the above matters if you want to create a solid name for yourself. Your company’s brand is more than a cute name and logo.
Recently my salon had to relocate. Our 42-year-old established location of 5,000 square feet squished into a 1,000-square-foot space a few blocks from the original site. We were all worried we would lose business.
Not only could we survive, but we have increased our clientele due to our solid brand image. We maintained our cozy feel and impeccable customer service. We still offer a personalized customer experience with the same excellent professionals.
Make sure your team lives up to your company’s promises. I always say it’s better to underpromise and over-deliver. Regardless of your tactics, be consistent in keeping your customers happy. At the end of the day, your brand is what they think of you!